Hi there. [citation needed] Tmall.com ranked number one among all Chinese B2C retail websites for 2010 in terms of transaction volume, with a gross merchandise volume of RMB30 billion – about three times the amount facilitated by 360buy, its closest competitor. Here are some quick tips: 1. check the Tmall domestic invitation list (available in Chinese only) – if the brand is on that list then Tmall Global won’t be a problem either 2. contact a TP first before you get in contact with Tmall Global. [citation needed]. You can fully customize the shopfront, and integrate the back-end into your order management system. ALDI entered the Chinese market in early 2017 through its flagship store on Tmall Global. The brand must be registered overseas and have “qualifications” for overseas retailing. It serves China’s 527 million internet users. Burberry officially launched its Tmall flagship store on 23 April 2014. Thanks in advance. Taobao promotes Tmall stores over and above other stores, which results in more and higher converting traffic. The process of applying for and setting up a store on Tmall Global is simple and straightforward. In November 2010, Taobao Mall launched an independent web domain, tmall.com, to differentiate listings by its merchants, who are either brand owners or authorized distributors, from Taobao's C2C merchants. 2020 popular Hubcap Logos trends in Automobiles & Motorcycles with Hubcap Logos and Hubcap Logos. Alibaba’s shopping platforms, including Taobao (consumer-to-consumer) and Tmall (business-to-consumer), are frequented by Chinese consumers looking for ways to buy brands that may not be available to them in physical stores where they live. Once the TP agent is confirmed with the brand and under contract they will help to put together a business case and pre-submit it to TMall Global. The ballpark figure for set up is US$15,000 to US$100,000, depending on factors like if you’ve registered your trademark in China already and the number of products you have. There are three groups of costs: Set up, marketing and Tmall Partner. Get the latest news, offers, downloads, webinar invites and more. Then in February 2014 Tmall Global was set up. Basic requirements for Tmall set up include: Requirements of the products and services include: In general, Tmall costs can be broken down into three categories. Control, automate and simplify your business with the best systems for managing multichannel inventory, customers and orders. Shipping needs to be tracked. This takes up to ten working days. Stores that earn top ratings for service and quality from customers and high sales volumes are entitled to partial or full refunds. Tmall should not be seen as a temporary addition to your ecommerce business, but a long-term channel that needs a strategic approach to meet consumer demand and build a successful, long-term brand presence in China. Amazon Brand Protection is Broken: Here’s How to Fix It, 5 Ways Amazon Private Label Selling is Under Attack, View Top International Ecommerce Providers, Everything You Need To Know About Tmall Global. [8], In 2013, Alibaba had revenues of USD $270 billion and continued growth. Costs and charges include: These are just the basic costs and charges. Brand owners or authorized agencies are preferred. Previously, buyers had to know some English and have a credit card with access to foreign currency to purchase from overseas. They also need to have good credit and an operating performance overseas. Tmall Global Scope. Depending on the outcome the brand may then be allowed to go through the online application process. Brand owner, agency or authorized merchant. [5] The service fees raised from 6,000 yuan ($940) to 60,000 yuan ($9,400) a year, and a compulsory fixed sum deposit gone from 10,000 yuan ($1,570) to up to 150,000 yuan ($23,500). [13], Tmall.com was registered at 1997-10-17[14] with Alibaba Cloud Computing (Beijing) Co., Ltd. Tmall currently features more than 70,000 international and Chinese brands from more than 50,000 merchants and serves more than 180 million buyers. Tmall.com (Chinese: 天猫; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.It is a platform for local Chinese and international businesses to sell brand name goods to consumers in Greater China.It has over 500 million monthly active users, as of February 2018. It is a platform for local Chinese and international businesses to sell brand name goods to consumers in Greater China. Register for an overseas Alipay account. Tickers ASIA JD. To apply offline this takes around seven to ten working days. Good article! Hello, hearsay TMall Partner are able to buy stock (product) in the context of a western brand using Tmall Global. Shop the top 25 most popular Hubcap Logos at the best prices! Entry to Tmall Global is currently by invitation only, and is all about selling authentic, high quality goods. Open the store. Grow your Amazon business with the best tools for optimizing listings, managing ads, improving your feedback and much more. Tags online retailer U/S/ government shanghai. It has become a trusted platform for Chinese consumers to buy both international and native-branded products, and products that are not available in traditional retail outlets. From TechCrunch. However, Tmall Global is not necessarily an affordable solution for all businesses. Connect the brand with Chinese online payment systems. Thanks again for a splendid article. As a result, Tmall.com became an independent business under Alibaba Group. For big brands that want a presence in China and maybe a flagship store in the Tier 1 cities, but don’t need a store in every city, Tmall is their entry point. They launched a Flagship Store on Tmall Global reaching Chinese consumers directly with competitively priced food and healthcare products, ranging from clothing to groceries, laundry detergent and beauty aids. Tmall logo vector. Tmall Global is a straightforward way to reach out to consumers living far away from those Tier 1 cities where foreign brands usually establish a physical presence on entering the Chinese market. UCWeb mobile browser users who  shop on Tmall can enjoy privileges including special offers, Tmall credits and lottery. [6] According to Tmall.com, the price increase was intended to help weed out merchants that are too often a source of fakes, shoddy products and poor customer service. Reach 307 milllion annual active buyers on Tmall Global. Tom. 1,312 tmall usa products are offered for sale by suppliers on Alibaba.com, of which air freight accounts for 13%, general trade agents accounts for 9%, and freight agents accounts for 5%. Tmall is part of Taobao, which is China’s number one online sales platform. The other two businesses that resulted from the reorganization are Taobao Marketplace (a C2C marketplace) and eTao (a shopping search engine). It is not just the internet population of China that is huge but also its geographical size: it has an area of 9.6 million km2 – twice the size of Western Europe, and three times the size of India. Discover over 298 of our best selection of Hubcap Logos on AliExpress.com with top-selling Hubcap Logos brands. Tags Tmall Global cross/border e/commerce netease. Online store selection Tmall flagship store: The best solution for fashion brands Opening a flagship store on Tmall Tmall-related costs for an apparel flagship store Tmall flagship store user experience Case studies: Hits and Fiascos Dos and Don'ts on Tmall Unlike Taobao, Tmall only accepts verified stores. [2] It also announced an enhanced focus on product verticals and improvements in shopping experience. . Data and analysis about online marketplaces, sellers, software and service providers. Functioning as a business unit extension, working closely with your sales & marketing team to deliver measurable outcomes. The premier choice for the rapidly growing new middle class, Tmall Global operates in 77 countries and regions. Amazon is reportedly merging its China import unit with NetEase. Alibaba’s three online retail marketplaces – Taobao, Tmall and Juhuasuan – generated a combined GMV of US$296 billion from 279 million active buyers, and 8.5 million active sellers, in the twelve months ended June 30, 2014. Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017.In the last quarter, Tmall ranked the first in the CBEC market with a 27.6% market share. Setting up an online store through a marketplace such as Tmall Global is the easiest and most cost-effective way to start online sales in China. The corporation has been run for more than 2 years, and annual sales are more than US$10 million (need to provide relevant proof). 天猫,中国线上购物的地标网站,亚洲超大的综合性购物平台,拥有10万多品牌商家。每日发布大量国内外商品!正品网购,上天猫!天猫千万大牌正品,品类全,一站购,支付安全,退换无忧!理想生活上天猫! Backed by Alibaba’s aura, Tmall has rapidly increased brand awareness and won a re-markable market share. Besides, Kaola.com and JD Worldwide ranked second and third respectively. Tmall uses Taobao’s infrastructure and payment system Alipay, so Chinese users are familiar with all the services, and trust the mechanism that they have been using for years. can easily register to sell through it: Is this article slightly out of date? Tmall Global has already featured 20,000 international brands in over 4,000 categories from 77 countries and regions. The Top 3 China Cross-border Ecommerce PlatformsRead Now #1: Tmall: The Biggest Player Backed by Alibaba #… Delivery would take up to 30 days or more, whereas products in Tmall Global are guaranteed to be delivered within 14 days. The latest America brand to make waves is membership-only warehouse club Costco Wholesale. Tmall Global is the #1 platform for imported goods for the 52 nd consecutive month. This takes about seven to ten working days. Tmall Global offers logistics solutions that simplify the international shipment of orders as well as options for marketing in China. Alibaba’s IPO on the New York Stock Exchange increased this massive ecommerce company’s brand recognition outside of China. UCWeb, the mobile browser company now owned by Alibaba, updated its mobile browser to cooperate with Tmall. Tmall’s most important resource is its brand loyalty which is associated with Alibaba Group, China’s largest online retailer and one of the top ten global Internet enterprises. This gives customers a guarantee that products sold online are genuine, which builds consumer trust and, in turn, conversion rates. Previously, buyers had to know some English and have a credit card with access to foreign currency to purchase from overseas. Any insights about this? Ker Zheng. I can see where your industry can open up tremendous opportunities for foreign vendors. I enjoyed your post very much. After-sale services must have locations for handling returns on the Chinese mainland. Q3: How is the currency conversion handled throughout cross-border trade with China? Currently, Tmall Global has 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- … The Daily Update analytics and daily sales reports can help merchants take strategic decisions and compare data against peers in Tmall. American cookies and other classic US foods being sold has led to a surge in pre-orders for previously unavailable foods, with retailers regularly experiencing “sell-out” campaigns. Unlike online sales on marketplaces like Amazon, the operation of a TMall shop requires a specialized and dedicated cross-functional team. Tmall.com was launched in 2008 and is based in Hangzhou. A corporate entity outside of the Chinese mainland. JD.com, Inc., also known as Jingdong and formerly called 360 buy, is a Chinese e-commerce company head quartered in Beijing. It was reorganized into three separate companies. Design logos that speak to your audience and deliver your values. [citation needed] The site accounts for a 47.6% share of the B2C online retail market in China, followed by 16.2% of 360buy and 4.8% of Amazon.cn[15], Tmall.com was registered at 1997-10-17 According to Alexa, as of July 2014 Tmall.com was the 18th most visited website globally and the 7th most visited site in China.[16]. By Mordechai Epelbaum and Tuvyah Schleifer. Using Tmall is one way how brands can effectively reach out to consumers in such a vast country. The UK’s Royal Mail has just opened up its Tmall store so UK brands (with trademarks!) Tmall Global is for businesses not domiciled in China. We are a certified Tmall & JD agency ("TP") [7], On January 11, 2012, TMall.com officially changed its Chinese name to Tiān Māo (天猫), the Chinese pronunciation of Tmall, which literally means “sky cat”. Product pages must use Chinese descriptions, use international units of measurement, and be equipped with Chinese language customer support. Very informative and enlightening. [9], Tmall occupied 51.3% Chinese B2C market online product sales share in Q1 2013. Businesses intending to set up on Tmall must have a corporate entity outside of the Chinese mainland. This post was by Misha Maruma of Nanjing Marketing Group, a company helping Western businesses connect with Chinese consumers. But any Chinese shopper will tell you they have been using Alibaba’s ecommerce services for years. Here’s everything you need to know about selling on this major new marketplace. Amazon Seller Account Registration: Is Video Screening the Answer? As on Taobao Marketplace, the C2C e-commerce platform under Alibaba Group, buyers and sellers can communicate prior to the purchase through AliWangWang (Chinese: 阿里旺旺; pinyin: ālǐ wàngwàng), its proprietary embedded instant messaging program. In China having a Tmall shop is a validation of your business. As Tmall in terrain China takes a 2% to 5% commission for each exchange, Tmall Global will apply a 3% to 6% charge on every deal. The cross-border model requires merchants no longer to have a legal entity in China nor hold stock in the country. Find and purchase profitable inventory with the best tools for market research, product analysis, importing and wholesale. The process of actual set up is as below: There are excellent prospects for overseas firms seeking entry into the Chinese market, because the demand for high-quality products is increasing all the time. Download free Tmall vector logo and icons in AI, EPS, CDR, SVG, PNG formats. Calvin Klein launched its Tmall Flagship Store in China on 19 September 2014. [3], In October 2011, Tmall.com experienced two successive waves of online rioting[4] since it significantly increased fees on online vendors. Tmall Global - now and in the future. So, what benefits are there to using Tmall Global? That’s more than eBay and Amazon combined. A Tmall Global English language website has been launched to streamline the onboarding process for international brands that want to sell on the platform. In just over a year, ALDI CHINA’s team has grown rapidly, and is continuing to expand its reach into the Chinese … It carries more than 20,000 international brands with products in … Everything you need to know about selling through online marketplaces. It has become a habit among Chinese online shoppers to “chat” with the sellers or their customer service team through AliWangWang to inquire about products, engage in bargaining, etc. Ker is a marketing specialist and e-commerce consultant at Azoya Group. I did not know companies like Nanjing Marketing Group existed. Branded B2C overseas businesses are preferred. Brand Asia Management (BAM) is your partner for Powering Growth In Asia. One way to look at Tmall is to think of it as an online version of Manhattan’s Fifth Avenue: a prestigious address focused on branded goods. Tmall became China’s largest B2C platform in 2012. This post was first published on the Nanjing Marketing Group blog as Everything You Need To Know About Tmall Global. How to apply for a store on Tmall Global. Behance is the world's largest creative network for showcasing and discovering creative work Alibaba's B2C marketplace Tmall recently unveiled its Flagship Store 2.0, an elevated shopping experience that is setting the bar for what e-commerce can look like. The move was said to be necessary for Taobao to "meet competitive threats that emerged in the past two years during which the Internet and e-commerce landscape has changed dramatically". You may choose to deliver directly or deliver to Chinese bonded warehouses first, then to Chinese customers. "Alibaba Group to Split Taobao Online Retail Unit Into Three", "Vendors rebel against Taobao Mall changes", "Taobao Sellers revolting against the service charge hike by causing havoc online", "China vendors 'riot' online over Taobao fee hike", "Taobao Mall Adapts To Changing Shoppers", "Tmall changes its name for better positioning", Online B2C Market Surpassed 30% of Total Online Shopping, "Tmall Global GMV up 1,000 percent Since February Launch - Alizila", "Web2Asia launches dm-drogerie markt on Alibaba Tmall Global", "Alibaba shopping sites appear to have de-listed Houston Rockets products in China", "tmall.com - Tmall : 天猫tmall.com--理想生活上天猫", "iResearch China Online Shopping Research Report 2010-2011, https://en.wikipedia.org/w/index.php?title=Tmall&oldid=992520273, Articles containing Chinese-language text, Articles containing simplified Chinese-language text, Articles containing traditional Chinese-language text, Articles with unsourced statements from October 2013, Articles with Chinese-language sources (zh), Creative Commons Attribution-ShareAlike License, This page was last edited on 5 December 2020, at 18:17. Other American brands, in addition to CK, such as Apple, Microsoft, Beats, Bose, NBA Nike, Gap, Levi’s, Disney, Anna Sui, New Balance and Estee Lauder have all launched their own Tmall Flagship Stores in China. The latest move aims to … Tmall Global greatly simplifies the process for Chinese to purchase goods from overseas. Logistics services must start delivery within 72 hours of orders being placed. Alipay, an escrow-based online payment platform owned by Alibaba Group, is the preferred payment solution for transactions on Tmall.com. This includes registering an account in Tmall Global, taking a test, completing the information needed, adding products and finally launching the store. Listing the products on these platforms is actually not a simple process for foreign brands. Made for companies to avoid administrative difficulties during business registration, or any issue while setting up a physical shop and warehouse. 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