Below we look at some additional pros and cons that might be of interest to power users and experiences marketers: Pros. The costs are a great value for money when compared to other rival software in the industry. Unbounce has three core plans and you get access to most of its features across all of them. Here’s an “extra documentation and notes” section I took for our agency’s Unbounce Landing Page Design SOP: After much deliberation, our marketing team management decided Unbounce would not replace our current software for our clients’ marketing campaigns. I should also point out that both the Essential and Premium plans set a limit on 500,000 monthly unique visitors. Pros. You can read our Leadpages review here but the quick answer is Unbounce’s landing page builder is more powerful and flexible while it also continues to innovate features you won’t find on alternative platforms. In the end, we ended up using Zapier to integrate the platforms and this actually worked out better for us. Within a matter of minutes, you can begin the process of improving your marketing efforts by testing landing pages. Once you’ve integrated with Google Analytics, you can set up event measurement to track users actions, such as clicks on your CTAs and other important conversion goals. After using Unbounce throughout the launch process of Serene, I have no reservations about recommending it as a landing page builder. Our readers get 20% off on all Unbounce plans. It turned out this was because ActiveCampaign has updated its interface and Unbounce hasn’t updated its documentation to match. Pros. I’m a digital marketer with 4+ years of experience. Number of options may overwhelm less tech-savvy users 3. Are you looking for an honest 2020 Unbounce review? Small businesses or agencies that offer search engine marketing (i.e., Google Ads) or social media ads (i.e., Facebook ads) for clients love Unbounce landing pages because they can easily re-brand Unbounce templates to their clienteles branding. Unbounce is primarily a landing page builder so this is ultimately what we’ve judged it on. Unbounce Pros. Our first task with Unbounce was to create a “coming soon” page for the Serene app. We knew that Unbounce comes with unlimited A/B testing on all of its plans and we wanted to see if this, combined with its landing page builder, would be enough for us to create and optimise our pages using a single platform. Unbounce is basically a sales funnel platform taken into consideration to enhance conversions. Your first landing page design never gets the best results. Whether it’s a basic text field, checkboxes, radio buttons, drop-down menu options, you’ll be able to configure your forms and get lead contact information. For us, we wanted Unbounce to be a software that allowed us to use their templates and create landing pages without needing to implement code. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC. * All-in-one system to keep your company well organized. Productivity Tools, Privacy Policy  |  Cookie Policy   |  Terms of Use, © 2020 Venture Harbour Ltd is a company registered in England and Wales. I am an independent ClickFunnels Affiliate, not an employee. Unbounce Review. I’m not going to lie – some of those cons added a lot of initial extra work but you’ll end up with the same problems on most landing page builders like Instapage and Leadpages. If paid search is important to your business or agency, Unbounce is a no-brainer. Pros and Cons of Unbounce. Running split tests and optimising each page on an ongoing basis is a real challenge and we’ve tried multiple landing page builders to solve this problem for us. This is quite common with landing page builders like Unbounce but some of the more extensive optimisation platforms like VWO and Google Optimize do allow you to optimise pages previously built elsewhere. Compare real user opinions on the pros and cons to make more informed decisions. And they don’t restrict the number of split tests you can run on your pages. So, whenever you are searching for marketing tools, Unbounce will always be there in the mix! The only problem we had with A/B testing on Unbounce is that we couldn’t apply it to existing landing pages we’d already created outside of Unbounce. Combine this with dynamic keyword insertion in Google Ads and you can create paid search campaigns that match user intent at every interaction. So we wanted a landing page builder that would allow our marketing team to create the landing pages while our developers focus their efforts on building the best products. Unbounce Review – Benefits of Unbounce 290356105. For those with a coding or technical background, the system allows much more customization with imported user code. Unbounce was one of the, if not the first, landing page builder to support and offer Accelerated Mobile Pages (AMP). Additionally, you can add popups and sticky headers to your web page to increase your ROI, conversion rates on desktop, tablet, and mobile devices. Publishing a landing page on our WordPress site, Excellent templates and third-party sources like ThemeForest for more templates, You can’t split test existing landing pages created outside of Unbounce (something you can do with platforms like VWO and Google Optimize), Our Unbounce landing pages were lost as a data source in Google Analytics – we found a workaround but it wasn’t ideal, You can’t add custom classes to buttons so we had to rebuild them in HTML, which prevented us from tracking goals in Unbounce. VAT No. The second half of this review is going to be more like a case study, showing you how we’ve actually used Unbounce, the problems it’s solved for us and where we feel the platform could be improved. You can find documentation on how to do this here but all you really need to do is get website tracking Id from Google Analytics and enter it into Script Manager, which you’ll find under settings in the Unbounce interface. Pros of Unbounce. Unbounce: Pros and Cons. Although this is good for some landing page software customers, it can be a con for others when it comes to landing page creation. All in all, though, Unbounce makes the vast majority of its features available to customers on every plan and it’s always great to see this from a software provider. Leadpages dominates with an overall user/editors rating of 4/5 stars with 3 reviews and Unbounce user/editors rating is 3.4/5 stars with 3 reviews. Both have adequate customization, integration with other digital marketing tools, and data security. To speed up the design process even further, you can clone and edit entire pages, copy and paste between pages and save your own templates for future use. It provides AI features. Unbounce prides itself in being easy to use because you don’t need to know HTML, CSS, Javascript, etc. The pricing of Unbounce justify the uses of tools of Unbounce. Then, you define the dynamic text that will replace your default and confirm the default text that will show when Dynamic Text isn’t active. Unbounce does not offer too many features for testing the effectiveness of landing pages. Marketers have discovered they can improve their conversions by adding these elements to their pages. Plenty of documentation in the Help Center 4. The feature matches the copy on your landing page, based on the keywords users type in before clicking on your PPC ads. Compared to other software, Unbounce offers competitive pricing (especially for custom domains – agencies with multiple clients will love this). Comes at higher cost than the other landing page tools though. Unbounce offers unlimited A/B testing on all versions of its platform and this was a key feature that drew us to its software. On the other hand, Leadpages provides affordable, feature-rich plans suitable for both large and small businesses. Once our marketing team comes up with a new campaign idea, it needs landing pages quickly – it can’t wait weeks for them to be designed and developed, one by one. Unbounce’s split testing features are solid, too. Here are some honest pros and cons. However, when it came to the ease of use of the tool, it fell short for us (read again: for us). You don’t have to worry about this with Unbounce. Smart Traffic is Unbounce’s built-in AI tool that helps convert more leads. It’s a WYSIWYG editor. Unbounce vs. Leadpages. Pros of Landing Page Platforms: It is one of the more expensive options. To maximise performance, you need to optimise/test on an ongoing basis and this means you’re essentially creating multiple variations for every landing page you build. Pros and Cons. We did find a workaround for this but integrating with GA didn’t go quite as smoothly for us as the documentation suggests. Unbounce offers some excellent looking landing page templates for different industries. On a better note, building landing pages on Unbounce that are simple and built to convert is something Unbounce does really well (especially for email lead generation). Unbounce Pros & Cons. Now, people don’t just land on our main website to look around. The first impression of the business can influence our brand awareness, changing the way our visitors interact with our brand. Our main goal with this review is to give you a real impression of what it’s like to use Unbounce as a landing page builder and optimisation tool. Effective (& impressive) looking landing pages for advertising campaigns focused on conversions. I receive referral payments from ClickFunnels. As I was writing the SOP, I realized that transferring to a new software was just not in the cards for us right now. Email, live chat support, and phone support are available if you get stuck implementing their tool. 50% of traffic should go to variation A, and 50% should go to variation B. Luckily, Unbounce makes running an A B test easy to implement. Sticky bars and pop-ups are built into the creation process. Keep reading and learn what precisely makes Unbounce a powerful software for building a sales funnel’smost important element: landing pages. Check out Unbounce’s free trial! With 100+ templates at your disposal, it’s easy to get started, make the page fit your needs, and start generating leads to your business. It also didn’t help that we were spoiled from past Unbounce alternatives, where everything was handled in one builder (i.e., landing pages, sticky bars, popups, are all handled in one builder and not in separate ones like Unbounce). You’ll discover if this holds true if you read our Unbounce review in full. No marketing tool is perfect and this review aims to give you a completely balanced account of our experience – only you can decide what the deal breakers are for your needs. While most software providers throttle features on their cheaper plans, Unbounce doesn’t really engage in this – although there are a few differences, which I’ll explain in a moment. Very easy to build customized landing pages; Templates are also easy to use and select Pros and Cons of Leadpages and Unbounce. But it also comes with built-in tools designed to capture more leads, including popups and sticky bars and AI optimisation features. Unbounce helps you add unlimited code scripts to your websites via their Script Manager. Pros: As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates.One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution. Overall, Unbounce is a great piece of software and there are plenty of good things to say about. Dozens of templates come pre-designed with conversion features, and all can be customized to meet your needs. Unbounce is the tool through which one can easily create these spontaneous, jaw-dropping, high conversion landing pages via its easy-to-use editor. Repeat this for your campaign’s target keywords and Unbounce will take care of the rest. 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